Do we all need to go bust?
I am writing a weekly column for http://www.themediabreifing.com. This week I have been thinking about whether the media industry is being radical enough to re invent itself. From the evidence I gleaned at the recent Wan Ifra conference in Zurich, the asnswer is almost certainly no. Anyway you can read what I had to say about it here, http://www.themediabriefing.com/article/2011-07-04/do-media-companies-have-to-go-bust-before-they-can-reinvent-themselves
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