Comments for Neil Thackray's Business Media Blog http://neilthackray.wordpress.com Just another WordPress.com weblog Mon, 23 Nov 2009 17:44:29 +0000 http://wordpress.com/ hourly 1 Comment on Is your business a Migrant or a Native? by Highlights from SIPA’s Online Marketing and Publishing Summit last week « Rory Brown http://neilthackray.wordpress.com/2009/11/23/is-your-business-a-migrant-or-a-native/#comment-139 Highlights from SIPA’s Online Marketing and Publishing Summit last week « Rory Brown Mon, 23 Nov 2009 17:44:29 +0000 http://neilthackray.wordpress.com/?p=208#comment-139 [...] pointed to the way that terms like content and advertising were changing in a digital media world. Neil Thackray has already provided a good write-up of some of the themes [...] [...] pointed to the way that terms like content and advertising were changing in a digital media world. Neil Thackray has already provided a good write-up of some of the themes [...]

]]> Comment on About Neil Thackray by How do we start from scratch? « BusinessMedia.co.uk http://neilthackray.wordpress.com/about/#comment-138 How do we start from scratch? « BusinessMedia.co.uk Thu, 19 Nov 2009 19:32:50 +0000 #comment-138 [...] was a point made by Louise White and Neil Thackray and I think it’s point worth reiterating for traditional [...] [...] was a point made by Louise White and Neil Thackray and I think it’s point worth reiterating for traditional [...]

]]> Comment on Appointment of New PPA Chief Executive by privatefraser http://neilthackray.wordpress.com/2009/10/05/appointment-of-new-ppa-chief-executive/#comment-137 privatefraser Tue, 03 Nov 2009 21:26:47 +0000 http://neilthackray.wordpress.com/?p=182#comment-137 I can't understand why more people aren't more angry about what is and has been going on at the PPA. Is it completely irrelevant to us all? Further irritation here: http://wp.me/Pd0sw-aN I can’t understand why more people aren’t more angry about what is and has been going on at the PPA. Is it completely irrelevant to us all? Further irritation here: http://wp.me/Pd0sw-aN

]]> Comment on Wringing our Hands about paid content and advertising by Twitter Trackbacks for Wringing our Hands about paid content and advertising « Neil Thackray’s Business Media Blog [neilthackray.wordpress.com] on Topsy.com http://neilthackray.wordpress.com/2009/10/11/wringing-our-hands-about-paid-content-and-advertising/#comment-133 Twitter Trackbacks for Wringing our Hands about paid content and advertising « Neil Thackray’s Business Media Blog [neilthackray.wordpress.com] on Topsy.com Thu, 15 Oct 2009 11:08:48 +0000 http://neilthackray.wordpress.com/?p=186#comment-133 [...] Wringing our Hands about paid content and advertising « Neil Thackray’s Business Media Blog neilthackray.wordpress.com/2009/10/11/wringing-our-hands-about-paid-content-and-advertising – view page – cached I didn’t manage to get to the AOP Conference last week, but no surprise that it appears the discussion there was mostly much wringing of hands about how to make the paid content model work. The... (Read more)I didn’t manage to get to the AOP Conference last week, but no surprise that it appears the discussion there was mostly much wringing of hands about how to make the paid content model work. The Guardian reported; (Read less) — From the page [...] [...] Wringing our Hands about paid content and advertising « Neil Thackray’s Business Media Blog neilthackray.wordpress.com/2009/10/11/wringing-our-hands-about-paid-content-and-advertising – view page – cached I didn’t manage to get to the AOP Conference last week, but no surprise that it appears the discussion there was mostly much wringing of hands about how to make the paid content model work. The… (Read more)I didn’t manage to get to the AOP Conference last week, but no surprise that it appears the discussion there was mostly much wringing of hands about how to make the paid content model work. The Guardian reported; (Read less) — From the page [...]

]]> Comment on Wringing our Hands about paid content and advertising by Business models « BusinessMedia.co.uk http://neilthackray.wordpress.com/2009/10/11/wringing-our-hands-about-paid-content-and-advertising/#comment-132 Business models « BusinessMedia.co.uk Thu, 15 Oct 2009 10:31:33 +0000 http://neilthackray.wordpress.com/?p=186#comment-132 [...] Jonathan 11:31 am on October 15, 2009 Reply Tags: business media (66), Business models (2) A really insightful piece from Neil Thackray, ‘wringing our Hands about paid content and advertising.’ [...] [...] Jonathan 11:31 am on October 15, 2009 Reply Tags: business media (66), Business models (2) A really insightful piece from Neil Thackray, ‘wringing our Hands about paid content and advertising.’ [...]

]]> Comment on The Answer to the B2B Online Content Conundrum Is a Hybrid by Wringing our Hands about paid content and advertising « Neil Thackray’s Business Media Blog http://neilthackray.wordpress.com/2009/03/23/the-answer-to-the-b2b-online-content-conundrum-is-a-hybrid/#comment-131 Wringing our Hands about paid content and advertising « Neil Thackray’s Business Media Blog Sun, 11 Oct 2009 17:36:34 +0000 http://neilthackray.wordpress.com/?p=98#comment-131 [...] Is it possible to consrtuct an advertsing model for the b2b web that pays the bills? While I think about that keep cracking on with those hybrid strategies. [...] [...] Is it possible to consrtuct an advertsing model for the b2b web that pays the bills? While I think about that keep cracking on with those hybrid strategies. [...]

]]> Comment on The End of B2B in Print or the Beginnning? by Richard Howell http://neilthackray.wordpress.com/2009/09/24/the-end-of-b2b-in-print-or-the-beginnning/#comment-130 Richard Howell Fri, 25 Sep 2009 08:46:11 +0000 http://neilthackray.wordpress.com/?p=175#comment-130 Hi Neil, Agree completely that it's not as simple as bolting together a few articles, no matter how authoritative. And I suspect the combined online/offline bundle is probably the best way forward. However I'm genuinely intrigued as to why you think fortnightly would be the optimum frequency. And I'm also very impressed that you think you can halve frequency yet still increase both the cost and, eventually, the number of subscribers. Could this be alchemy? I shall await your return to the frontline with interest when I trust all will be revealed! Hi Neil,

Agree completely that it’s not as simple as bolting together a few articles, no matter how authoritative. And I suspect the combined online/offline bundle is probably the best way forward. However I’m genuinely intrigued as to why you think fortnightly would be the optimum frequency. And I’m also very impressed that you think you can halve frequency yet still increase both the cost and, eventually, the number of subscribers.

Could this be alchemy?

I shall await your return to the frontline with interest when I trust all will be revealed!

]]> Comment on The End of B2B in Print or the Beginnning? by neilthackray http://neilthackray.wordpress.com/2009/09/24/the-end-of-b2b-in-print-or-the-beginnning/#comment-129 neilthackray Fri, 25 Sep 2009 07:30:16 +0000 http://neilthackray.wordpress.com/?p=175#comment-129 Thanks Richard. It's all in the execution isn't it. My own view is that it is not as simple as bolting together a handful of articles. The is a long list of new editorial furniture to be deployed and the magazine needs to be part of a bundle of benefits secured by the user - some of which may be delivered online. There is an approach whereby the frequency could be dropped to fortnightly, additional benefits can be added both in print and with other services, the price increased and subs numbers will drop by only a little before rising again. If and when I return to the frontline.... Thanks Richard. It’s all in the execution isn’t it. My own view is that it is not as simple as bolting together a handful of articles. The is a long list of new editorial furniture to be deployed and the magazine needs to be part of a bundle of benefits secured by the user – some of which may be delivered online.

There is an approach whereby the frequency could be dropped to fortnightly, additional benefits can be added both in print and with other services, the price increased and subs numbers will drop by only a little before rising again.

If and when I return to the frontline….

]]> Comment on The End of B2B in Print or the Beginnning? by Richard Howell http://neilthackray.wordpress.com/2009/09/24/the-end-of-b2b-in-print-or-the-beginnning/#comment-128 Richard Howell Thu, 24 Sep 2009 17:03:26 +0000 http://neilthackray.wordpress.com/?p=175#comment-128 Last time I looked Local Government Chronicle still published weekly and my concern with replacing the traditional mix with a series of long analytical articles would be that a) the weekly frequency doesn't really lend itself to that approach and b) would any or all of those features be a "must-read" for every reader. Because it's paid-for Emap will be loathe to change the frequency. Even so, what is being proposed is far more suited to a monthly. One possibility would be for news on the website to be put behind a pay-wall, to which print subscribers would have free access, offering the opportunity to change the frequency and save on print and distribution costs, yet hopefully still maintain subs revenues. But I would not be too confident of success. Equally, I'm again not sure it overcomes the problem of ensuring the perceived value of the new printed editorial product continues to be seen as value for money, relative to what preceded it. Last time I looked Local Government Chronicle still published weekly and my concern with replacing the traditional mix with a series of long analytical articles would be that a) the weekly frequency doesn’t really lend itself to that approach and b) would any or all of those features be a “must-read” for every reader.

Because it’s paid-for Emap will be loathe to change the frequency. Even so, what is being proposed is far more suited to a monthly. One possibility would be for news on the website to be put behind a pay-wall, to which print subscribers would have free access, offering the opportunity to change the frequency and save on print and distribution costs, yet hopefully still maintain subs revenues. But I would not be too confident of success.

Equally, I’m again not sure it overcomes the problem of ensuring the perceived value of the new printed editorial product continues to be seen as value for money, relative to what preceded it.

]]> Comment on Can we make a value add model for online recruitment by neilthackray http://neilthackray.wordpress.com/2009/09/21/can-we-make-a-value-add-model-for-online-recruitment/#comment-127 neilthackray Thu, 24 Sep 2009 09:30:39 +0000 http://neilthackray.wordpress.com/?p=172#comment-127 Thanks Paul. Good of you to drop by. Thanks Paul. Good of you to drop by.

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