Is the Media Industry being Brave enough with apps

Just a few short months ago the arrival of the iPad was being hailed as the saviour of the newspaper and magazine business. After the initial enthusiasm the realisation that apps are not a simple quick fix for the media industries malaise has led to a rapid growth in cynicism and caution. It reminds of the early response of the magazine industry to the emergence of the web: “It’s interesting but there is no money in it – so we will wait and see.”

It is estimated that some 48 million iPads could be sold this year, but other tablets on Google’s open source Android platform will outsell the apple solution within two years (our report on mobile publishing has much, much more on this).

Meanwhile we have already reached the point where one per cent of the world’s web traffic is driven by iPads. That is a staggering rate of growth.

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