Book Now For Sipa Conference 19th Nov

Another interesting looking event from SIPA.

Full programme

SIPA’s 3rd online conference will feature two keynote addresses – from David Cushman of 90:10 and Julian Turner, CEO at Electric Word – followed by six interactive round tables.

Each round table will be prefaced by two, 15-minute practical case studies on the topic, leading into a 45 minute discussion.

The breakout sessions include:

• E-readers and mobile apps, and how they will affect the way you do business. (Dominic Jacquesson, Ink on Dead Trees; and Ed Coburn, Harvard Health Publishing)
• Free versus paid content – how can you combine both into a profitable publishing model? (Craig Hanna, E-Consultancy)
  Plus, Subscribers or members? – hear how one leading publisher has turned all his customers into members, improving loyalty and retention  (Robin Crumby, Melcrum Publishing)
• Using social media to build and strengthen your brand. Plus, how does it shape up against other forms of marketing, such as banner advertising? (Matt McGowan, ClickZ, Search Engine Watch & SES, Incisive Media; and Andrew Seel, Qube Media)
• Why dedicated email marketing is more important (and profitable) than ever. How trigger emails and automated campaigns can boost your revenue, how to combine online and offline channels to create sales momentum, using the e-charm offensive to boost sales and renewals, plus the truth about Google Adwords (Riaz Kanani, Silverpop; and Nick Laight, Canonbury Publishing)
• Interactive media and new product launches – Case studies from the winners of the SIPA UK Awards, why they won – and how you can harness their approach (Emma Rogers, Electric Word plc; and Andy Wiliams, Informa)
• Transitioning your product from print to online – Case studies from two leading publishers on how they’ve taken products from individual print subscriptions to portal driven site licenses and membership models  (Louise White, Incisive Media; and Vicky Page, Emap Inform)